# 3 Immediate availability

RIM will be in the limelight for the next few days. The company waited quite a long to introduce BlackBerry 10 and expectedly it waited until the right deals are in place. It needs to capitalize with those phones in the stores instantaneously on as many carriers as possible. The company doesn’t want to be HP/Palm or Motorola, because both a lost the goodwill in the market with its long delay between device announcements and availability.

# 4 QWERTY keyboard

The existing BlackBerry owners are perplexed knowing that the Z10 is supposed to have no hardware keyboard rather it will be touch screen. Even though hardware keyboard lovers are a niche market, they are over-represented among the kinds of messaging focused multitaskers that RIM targets on. On the other hand, X 10 features BlackBerry’s trademark, QWERTY keyboard which could win back both the business consumers and customers.