#3 Amul Makes It Because Of Women

It was Dr. Verghese Kurien who led Amul for several decades, making it a renowned milk co-operation. Known as Gujarat Co-operative Milk Marketing Federation, this organization started with just two village diary co-operative societies and 247 litres of milk. It is now a $2.5bn turnover entity and has 32 lakh farmers.

Besides its rise in the competitive FMCG market, Narendra Modi appreciates the women who have given a strong approach towards Amul’s success. He says that the entire animal husbandry work is looked after by rural women.

The Amul model shows a three tiered structure with dairy cooperative societies at the village level, associated with a milk union at the district level and a federation of member unions at the state level.

Amul empowers its women economically by buying milk from them, claiming that its model has helped them to grow more with economic independence.

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