3. Social Media

In an era, where a large demographic is hooked on to social networking sites, enterprises have found an ingenious way to market their products and ideas. Believe it or not social media is all over and has also invaded your enterprise.

According to Telsyte research, around 30percent of the corporate have switched to social media links on advertising material in lieu of company URL’s.  Still 15 percent of the CIO’s are contemplating on generating an enterprise social network. This is solely because of the consumer’s affinity towards social media.

Rodney Gedda, a senior analyst of Telsyte, a research firm is of the opinion that, "Social networks promote better collaboration but they are also popular with company marketing departments who use them as channels to get closer to customers. Company news, offers and customer feedback are all being facilitated by public social networks which are another channel alongside traditional forms of marketing and online applications."