5 Reasons Big Data is Big Deal



3. Big data can predict future:

Big data’s are also now being used as real time answers for most of the daily and future problems. Social media like Facebook and Twitter are the best examples that provide real time data. One such example is, The Federal Bank of New York has asked to keep a note on the comments that pops up on these social sites. These real time data’s are to be categorized into “positive, negative or neutral” posts and analysts are to run tests on these data’s and they are sure that they can come up with a result from the public opinion on certain insurances and policies.

"I look for hot spots in the data, an outbreak of activity that I need to understand," says Jon Kleinberg, a professor at Cornell. "It's something you can only do with Big Data."