#4 Build a Storyline around your product:

This is a marketing technique, by building a convincing storyline around your product, you are showcasing how the product will be relevant in the existing situation, what are its uses and who will be its users. Identify your market segment and tailor your storyline accordingly, for example a Television set manufacturer can target all market segments but a suit making company will target business professionals in the same way a kitchen appliance manufacturer will target housewives. Your storyline has to be catchy and relative to the market segment.

#3 Mind your Body Language:

Radiating confidence is important but it is important to check your body language so that you do not cross over the border of arrogance. Confidence is sometimes misconstrued as egotism or overconfidence. Over 90% of our communication takes place via non verbal cues. The way a person sit, which direction is he leaning to, the angle of the chin (direct cue of a person’s confidence), position of the hands, posture, eye- contact, and there are many more. Most of these are impulsive and subconsciously enacted by us. We can control these actions by simply viewing ourselves in the mirror while talking to a friend.

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