"As long as the products are not 'obscene' and/or displayed or exhibited in a manner which is not 'obscene', there ought not to be any serious concerns in the sale of such products," said Samir Saraiya, CEO, Thatspersonal.com.

Buyundercover.com

Slogan: Be Gentle, He’s extremely vulnerable right now!

This Mumbai based startup has a different purpose altogether, it is built for ‘confident Indian woman who is comfortable with her sensuality.’ The website basically targets women in terms of dressing materials and other personal products. The dark themed website of buyundercover.com itself evokes a sense of hotness which is backed by some dark skinned models. Though its products target the XY chromosome, it has a huge list of shopping items under various sections like – ‘Style’, ‘Mood’, ‘Occasion’, ‘Stockings’ and ‘Swimwear’.  

Buyundercover.com also follows the similar guidelines while delivering the products with a ‘Black box’ concept.

18again.com

Slogan: Now, Every time Feels Likes It’s For The First Time!

Though the parent company of this particular startup operation - Ultratech India Limited has been around for quite a while, it marked its presence with a unique and women-friendly product. 18 Again is an innovative and revolutionary product with the power to restore the femininity of women in a natural way. It comes in the form of a gel that must be applied on the private part to regain or restore the grip of vagina by strengthening the muscles around.

18again claims to be healthy and free from side effects and the website has a huge list of testimonials, apparently written by women who made the best use of the gel.  This indeed is a very smart move by Ultratech as they capitalized on the notion of ‘Female Intimacy’.

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