4 Unique Ways To Profit Your Startup
What people do is spend years together and ultimately give up, finding no new ways. If profitability does not come to you right away, this shows how you’ve not spent your time and money with dedication.
3) Focused goals
You may see a sense of redundancy here. But in the case of Christenen, after achieving his profitability which is the first zig, his first zag continues with the allocation of 65 percent of resources to staffing, structures and procedures. Only 10 percent goes to profitability while 25 percent can concentrate on expanding or franchising business.
Therefore, the 65/25/10 resource allocation model rotates around profitability, resources and scale in a business. This is called the zig zag principle.
4) Slow and steady wins the ‘rates’
While applying Christenen’s zig zag model, you would take longer time to achieve your end goal. But the slow speed may reveal greater surprises. He says “You will find all these ‘hidden nuggets’ of gold along the way that turn into better business ideas than what you would find have found”. With steady goals set, you provide stability to your business and know what’s in and out. You would understand your challenges better and predict situations accordingly.
