4 Indian Telcos in Global Top 20

Idea Cellular
Idea cellular climbed up three spots and came in at fourteen in the global rankings. It is a part of the Aditya Birla Group. It is an integrated GSM operator with all India operations. It is the 3rd largest mobile services operator in India. Idea has a network of over 97,000 2G and 3G cell sites spread across the country .Idea’s highly innovative marketing strategies saw it win the ‘Best Brand Campaign’ at the World Communication Awards 2011.It has a very high penetration among rural subscribers as well with one of the highest share of rural customers as a percentage of total subscribers in comparison to other telecom players in India. Idea was also one of the top gainers when Mobile Number Portability was introduced in India. Its wireless revenue market share stands at 15 percent in Q1 FY 2013 and it has over 117 million customers. Idea Cellular’s September ended quarter results are likely to be below expectations as per CNBC TV 18.Profit after tax is expected to decrease by 2.5 percent to 228 crores and revenues are likely to decrease by 1.5 percent to 5,430 crores quarter-on-quarter.