#3 Mobile Experience

Keeping today’s intensely-mobile world in mind, Microsoft used the automatic folder feature as its way of helping organize and prioritize users’ inboxes in a way that can work in virtually any type of desktop or mobile email client.

Brian Hall, General Manager of Windows Live and Internet Explorer said, “The way people do mail on their mobile phone tends to be a little different. They don’t do as much mail management. Most people on a phone or tablet use the native mail client. In those instances you want to make sure you work with any inbox. It’s a different approach than Priority Inbox from Google because they have to go create clients for mobile or else it breaks Priority Inbox.”

Microsoft is so focused on delivering an excellent mobile web experience that it doesn’t currently have plans to build an app for Microsoft’s own Windows Phone 7. Outlook.com works beautifully with the native client. Though, Microsoft is working on an Android app, because “Android devices are less likely to have an Exchange ActiveSync client.”