8. Webvan

What Was It: Online credit & delivery grocery business.

Launched: 1999

What Went Wrong: Dot-com bubble burst led to company’s fate going bankrupt.

Who Adopted The Idea Later: Online grocery home delivery firms like FreshDirect.

Summary: Webvan came up with a very useful idea of delivering grocery products within 30 minutes after the user makes his or her selections online. But a basic flaw in this venture was that the company’s initial investment was so high that it overrode the sales figures of the company. The company went bankrupt after the bubble burst.

7. Pets.com

What Was It: Online Pet store.

Launched: 1998.

What Went Wrong: Dot-com bubble burst forced the company to self-liquidate.

Who Adopted The Idea Later: Almost all pet supply markets over the internet are making it big now.

Summary: Another company that fell in the hands of dot-com bubble. It was a unique idea of selling pets online. The marketing strategy that followed was so well strategized that it gained popularity within very short span of time. But the bubble burst hit the company very bad and it had to eventually liquidate itself.

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