10 Most Expensive Google Acquisitions
#2. DoubleClick
Acquisition Cost: $3.2 Billion
Year: 2007
One of the best moves from Google, the launch of Google into the display advertising business was through their acquisition of DoubleClick in 2007. This $3.2 billion takeover helped Google to provide better multimedia ads over the old fashioned short links. $2.5 billion a year is what Google supposedly makes from display advertising.
