'Secret' is the Secret of These Successful Companies

4. Research In Motion

The evolution theory of smartphones is considered to commence with the Blackberry phones. Blackberry was the first commercial cellular phone to provide email access. Though the stringent method of the company protecting its technology was the root cause of its failure but initially it was widely accepted by the military and by business users. Since initially it did not allow third party applications on the Blackberry the retail market gradually lost interest in the product.

5. Cadbury

Their secret is their USP and that’s what their commercials will also show you. Cadbury commercials suggest that the company has a highly secret technology to get the caramel into the center of the chocolate squares in its Caramilk bars. The company claims that the chocolate bar is made at only one Cadbury factory, in Toronto and the secret recipe is locked in a vault there. This has been their marketing strategy for over 40 years, but now the commercials have slightly been modified saying only true Cadbury lovers can reveal the secret.

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