DLF Sells Rs 11,000 Crore Worth of Luxury Homes in Just One Week

• DLF sold all 1,164 units of Privana North in Gurugram for Rs 11,000 crore within a week, showcasing strong demand for luxury housing.
• The project is part of a 116-acre integrated township and includes high-rise 4BHK apartments and penthouses, the tallest developed by DLF.
• With multiple successful launches, DLF reported record sales bookings of Rs 21,223 crore in FY 2024-25 and plans further premium launches this year.

In a remarkable testament to the growing appetite for luxury housing, DLF Ltd, India’s largest real estate developer by market capitalization, has sold all 1,164 units of its latest project, DLF Privana North, for approximately Rs 11,000 crore within just one week of its launch. The rapid sell-out underscores a surging demand for premium residential properties among both domestic and international buyers.

 

In a regulatory filing on Wednesday, DLF described the event as a “historic milestone” and reaffirmed that the luxury housing segment continues to show exceptional momentum. The project, part of the 116-acre integrated township ‘DLF Privana’ in Gurugram’s Sectors 76 and 77, consists of 1,152 spacious 4BHK apartments and 12 exclusive penthouses, spread across six stilt+50-storey towers the tallest residential buildings developed by DLF to date.

 

Spanning 17.7 acres, DLF Privana North marks the third successful launch in the Privana township. In 2024, DLF had launched and fully sold out two earlier phases Privana West and Privana South netting Rs 12,800 crore in combined bookings. These consistent sell-outs signal sustained consumer confidence in the DLF brand, particularly in the high-end segment.

 

Aakash Ohri, Joint Managing Director and Chief Business Officer of DLF Home Developers, said, “This development embodies DLF’s vision of delivering expansive living spaces, breathtaking views, and privacy in the sky. The overwhelming response reflects the enduring appeal of our offerings and the trust we’ve built over the years”.

 

He further noted that the demand extended beyond India, with interest pouring in from buyers across the globe. According to earlier reports, DLF is investing approximately Rs 5,500 crore in the development of the Privana North project.

 

This new milestone follows a streak of blockbuster launches by the real estate major. In May 2024, DLF sold all 795 units in ‘Privana West’ for Rs 5,590 crore within just three days. Earlier, in January 2024, the company had sold 1,113 units in ‘Privana South’ for Rs 7,200 crore, again within a matter of days. The combined success of these launches makes Privana one of the most successful luxury township developments in India.

 

On the back of these stellar performances, DLF posted record-breaking sales bookings of Rs 21,223 crore in FY 2024-25, marking a 44% jump from Rs 14,778 crore in the previous year. The company’s Managing Director, Ashok Tyagi, recently stated that sales bookings for the current fiscal are expected to remain in the Rs 20,000–22,000 crore range.

 

To meet this target, DLF plans to launch housing projects worth over Rs 17,000 crore this fiscal, riding on the consistent demand for luxury real estate. Among these offerings is ‘The Dahlias’, an ultra-luxury project located in DLF Phase 5, Gurugram, launched during FY 2024-25. With a total saleable area of 4.5 million sq ft and estimated sales potential of Rs 35,000 crore, The Dahlias has already clocked Rs 13,744 crore in bookings in the previous fiscal year alone.

 

In its latest investor presentation, DLF reported launching 7.5 million sq ft for sale last fiscal, with a revenue potential of Rs 40,600 crore. Of this, 5 million sq ft was sold, generating Rs 19,344 crore in revenue.

 

Financially, the company recorded a significant boost in performance, with net profit rising to Rs 4,366.82 crore in FY 2024-25 from Rs 2,723.53 crore the year before. Total income also increased, reaching Rs 8,995.89 crore, up from Rs 6,958.34 crore.

 

Also Read: Godrej Properties Bets Big on Pune with Rs 7,300 Crore Twin Projects in Kharadi-Wagholi

 

Since its inception, DLF has developed over 185 real estate projects, covering an area of more than 352 million square feet. The group holds a robust development pipeline of 280 million square feet across residential and commercial segments, and an annuity portfolio exceeding 45 million square feet.

 

DLF continues to dominate the Indian real estate landscape, driven by its dual business model the Development Business (residential properties) and the Annuity Business (leasing of commercial and retail spaces). The latest sell-out of Privana North only strengthens its position as the gold standard in India’s luxury housing segment.