siliconindia

There is an adage in the digital world which says ‘content is king’. Thisphrase initially used by Bill Gates as the title for one of his articles,stems from the uninhibited realization of the significance that contentpublished on websites, advertisements, and various digital channelshas in determining the popularity and reach of a brand. Contentmanagement is thus one of those areas where enterprises compete to exhibitcreativity, tactfulness and virtuosity as a way to boost their mileage amongconsumers. Content management service providers assist companies to develop & definecontent strategy, create & curate content in the form of articles, infographics,slide shows, case studies, product and testimonial videos, whiteboard videos, orothers. They help them identify content opportunities and create stories in linewith customers’ content consumption habits to attain maximum reach. Banking& finance, public services, pharmaceuticals, insurance, manufacturing, hi-tech,media & publishing, telecom, retail and automotive sectors, and educationalinstitutions all use content management, but in different ways. Contentmanagement companies consequently have to scale their services accordinglyin order to cater to companies from various segments. They also give the fulllife cycle management of content from creation to expiration by employingautomated systems to maintain and review the drafted content on websites andother portals. siliconindia brings to you the ‘10 Most Promising Content ManagementSolution Providers – 2017’ listing, a collection of companies which areoffering commendable solutions in the content management industry. Anexpert panel of CIOs, CEOs and industry analysts along with siliconindiaEditorial Board has performed a meticulous evaluation of the contentmanagement space before listing the companies which are a stepahead. This documentation can aid our readers in their search forcreative content management solutions and also would offer thema deeper perspective of the industry at present.