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Syed Abdallah Rizvi

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Syed Abdallah Rizvi

Manager Business Development

Bitumat Co Ltd

Syed Abdallah Rizvi is a member of:

Brief yourself

I am a Virgo born with a dash of creativity! An MBA by choice, I seek fulfillment in the tasks that i undertake. Just cannot afford to be mundane or insipid. Flavour has to be dynamic. To remain static is a sin! Believe in team and also believe in leading the team from the front. Am created to lead and inspire others. To motivate, comes naturally. The fun of risks is immense!

Positioning the product

I am dealing with the industrial sector where the market decision makes can be organised as well as un-organised.Positioning is primarily done on the technical expertise of the company. Once this is done, the image flows down to the products. However, we have developed one flagbearer product. So, the approach has been to create a niche for the company, create a strong brand equity and then the products suckle from this to achieve a good positioning.

Differences

Selling needs Marketing if it wants to sustain. Marketing does not need selling. Marketing dictates selling. Marketing prepares the path for selling. As someone once said," Marketing is the Umbrella whilst selling is one of the spokes in the Umbrella".

Importance of 4ps

4ps are now an obsolete concept. I speak of Rizvi's 7p's
* Product
* Price
* Promotion
* Place
* Persistence
* Packaging
* Pace
All the seven are needed in suitable measure to ensure a Marketing success.Using the seven p's is like a chef when he cooks his Biryani...using his masalas in the right dosage!

Motivating Factor

Self esteem and self belief, peppered with a hefty dose of integrity and commitment.
In order to succeed, one needs to have the thirst to be acknowledged and appreciated. Self esteem is one that guides one to achieve greater heights.

Marketing

Marketing is the process that enables one to recognise the need in the market, develop it and esnure that it reaches the desired consumer. Marketing converts a fantasy into reality.
Critical and vital for every organization.

Growth Prospect in marketing

One should not attempt to follow the philosophy of "ends justify the means"! For me, climb the ladder surely and decisively. There is a time for everything, so do not hasten less you fall!

Branding

Branding enables us to pull the customer and then make him "enjoy" his purchase.A flavour of happiness that lasts for long in the customers mouth.

Role in an organization

Visualize,plan and execute strategic planning. I head the Marketing and New Businesses divisions. Also provide technical guidance.

What can be achieved

Infinite! limitless is the canvas! And the corporate world is also growing by leaps and bounds....

Growth

By the number of footprints I leave. Footprints are the success stories. Success stories are those which helped the bottom line of the company.

Importance of sales

Sales is the most vital clog in the corporate wheel! It provides existence to the organization.

Competitiveness

Marketing comes from within and then takes a shape depending upon the external. Marketing is innate and natural. Like a bird which flies naturally!

Future trend

More creativity and intelligence. However, I also see a little dark cloud in the form of unethical marketing. This trend should be nipped in the bud. Marketing should be pure and clean based on ethics.

Future prospect

Sharing my experiences with the younger and more energetic crop of youngsters. As a marketing consultant for those who need the best.