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Advice Request
Surabhi Ghosh
Surabhi Ghosh

Surabhi Ghosh

EXECUTIVE CLIENT SERVICING

Draft + FCB Ulka

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Family Background
I belong to a traditional bengali family . my father is working with ACC cements and mom is a house wife .i am married to a software engineer and live in a joint family
Motivating Factor
i joined advertising because the career excites me .this is the motivating factor for me to be part of the best ad campaigns made .
What suggestions would you like to give to the aspirants who want to make their career in Marketing only?
text book knowledge alone wont help. consumers are changing dynamically so we need to observe a lot .
Differences
marketing leads to selling
Growth
marketing is an art of understandig and continuallyv coming up with new ideas to approach the consumers so to grow in this field one needs to be updated always and also innovating and trying to do something new.
Future prospect
after 5 years from now i see myself building branding strategies and making brands succcessful
Importance of sales
sales is the last nail. and the most important one.final aim ofany product is to reach its destination - the consumer . sales travels this last mile.
Role in an organization
As a client servicing executive my role is to understand client's requirement in terms of branding and translating it to a fruitful brief for the creative
giving startegic inputs to the creative team and partnering them in coming up with effective communication for the brand
Recommendation
for the budding advertising professionals i will suggest the following books, newspaper and website
websites - afaqs.com, ads of the world, campaignindia.com, bhattnaturally.com
books-ogilvy on advertising
magazines- impact,4p's
news paper- brand equity
Branding
branding is the face of the product . and has a very important role to play in marketing
Recommended Courses and Certification
MBA marketing
incase in advertising go for advertising stream specializations
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