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Shashi Bhushan
Shashi Bhushan

Shashi Bhushan

Pharma Marketing

Zydus Cadila

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Family Background
Wife & 2 Kids, both male.
Contribution to the field
A mid sized pharma company engaged in the manufacturing & marketing of pharmaceutical products. A company known for its ethical values, quality & H R policies.
Importance of 4ps
Product, Price, Place & Promotion is as important as the 5 senses of a body, the absence of any one will make you incompetent.
Motivating
Sales requires lot of resilience, which is dying now a days. People tend to loose hopes when the activity they do satisfies only present needs with out any futuristic approach. A leader should very properly communicate the vision so that momentary failures does not come in way.
Importance of Marketing
Very Very important, as I am the direct replica of my HO in my given zone. I carry the image of the organization along with the values, ethics & vision.
Achieving Targets
Proper planing & implementation are key to success. At the same it should be made personalized as per the person, team, competence & skill levels.
Differences
Marketing is the process of which the end product is sales.
Positioning the product
Every product has got its positioning depending upon the indication, mode of action & market potential.
Marketing
Marketing is in every sphere of life, right from relations to organization. any product does not have a value unless backed up by proper marketing strategy.
Recommendation
Nothing specific, even watching TV commercials is of great help in understanding public psyche.
Growth Prospect in marketing
Depends upon the level of competence & soft skills. The difference is the marketing person is not bound by any time frame, he is evaluated only by performance. So as fast as it comes, the faster you grow.
Motivating Factor
Independence, creativity , passion , human relationship & discipline.
Growth
The only bench mark is performance
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