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Ask Saket Koria for Advice
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Saket Koria
Saket Koria

Saket Koria

Marketing

Sify

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Saket Koria is a member of:

Family Background
Father: Is a CA working as Chief Operations Head
Mother is a house maker
Sister is IT Engineer and working as developer for Capgemini
Wife is working as Developer for TCS
Contribution to the field
The diversity of Solutions and offerings.
Marketing
Marketing for me is when People look up to a brand as a desirable person/entity and wanting to get associated with for a long term.
Brief yourself
BE-IT
MBA Marketing

Certified Ethical Hacker.
Good with technology understanding and gadgets.
Great with People skills
Role in an organization
Seller IN IBM for Growth Market Enterprises
Growth
1> Winning cases
2> Adding value by increasing customer base.
3> Taking new initiatives
Importance of Marketing
Very Important
Motivating Factor
Competitive wins
Recommended Courses and Certification
Some Technical certifications will help even a marketing personnel.
What can be achieved
There are no limits
Importance of On line marketing
Very Very Important
Importance of sales
Sales is the most important aspect as this is the only revenue generator team.
Competitiveness
To run a business there are 2 most important things required
1> Sell the product
2> Let others know that you exist to sell.

Marketing helps to create that awareness of existence.
Importance of STP
They are all required to define a Marketing plan or go to market strategy.

The business has to define which segment it needs to target and the way in which it needs to position the solution or offering to the specific market
Recommendation
Kotler - Marketing guru
Twitter fights between Apple and Samsung.
Most viewed stories - Don't Miss (1-5 of 15)
Founder and CEO
Vijatiya Training Solutions LLP
Developer
Gray Logic Technologies
business development manager
INFOLOGY SYSTEM
Engineering Manager, Collaboration Infrastructure Business Unit
Cisco Systems
Marketing Manager
GFA India Pvt. Ltd.