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Nikhil Singh
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Nikhil Singh
Director
Visual Softsolutions Pvt Ltd.
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Nikhil Singh is a member of:
Importance of 4ps
4Ps are: Product, Price, Place, and Promotion. All these Ps play a crucial role for the overall success of an organisation.
Product: The success or failure of an organisation depends on the product that they have chosen for sale. The selection of unique product can be helpful for the business; however the sale of product which is available in bulk in the market, is not a good choice.
Price: The price selection for product should be done wisely. The pricing should be done keeping in mind the competitiveness of the market.
Place: The place chosen for sales should be the one where the potential customers accept the product. They should be capable of purchasing the product, thus should have an appropriate income.
Promotion: This is how the organisation creates awareness of themselves in the market. The promotion, if done in a correct direction, can attract the target customers.
Product: The success or failure of an organisation depends on the product that they have chosen for sale. The selection of unique product can be helpful for the business; however the sale of product which is available in bulk in the market, is not a good choice.
Price: The price selection for product should be done wisely. The pricing should be done keeping in mind the competitiveness of the market.
Place: The place chosen for sales should be the one where the potential customers accept the product. They should be capable of purchasing the product, thus should have an appropriate income.
Promotion: This is how the organisation creates awareness of themselves in the market. The promotion, if done in a correct direction, can attract the target customers.
Growth Prospect in marketing
The marketing depends directly on the capability of an individual to produce successful results. The marketing person (or department) can be the main characteristic to produce successful results for the organisation. Thus, if the business runs at a rapid pace, this demonstrates the capability of marketing person (or department) to produce successful outcomes. So, the marketing person can climb the ladder of success at a faster pace as compared to other streams.
Motivating Factor
The main motivational factor in our organisation is the openness to creativity. One can explore the opportunities available in the market, and accordingly make efforts for expansion of business. This is because we are a nurturing organisation, which is open for thoughts. We are not limited to any particular product only, but can extend our product list further, depending on the market needs.
Importance of sales
Sales is an important part of business, but if the marketing and promotions are done in an appropriate direction, the sales department does not need to make much efforts.
Recommendation
Just browse through web and google as much as you can, to explore different marketing techniques, and don't be afraid to be creative.
Achieving Targets
Just focus on targets, set weekly milestones, and ensure that you are not behind your milestones without any exception.
Importance of On line marketing
Online marketing is the crucial way to make a business successful in today's scenario. Online presence is a must for any business today, as this mode even allows the business to reach to millions of potential customers within few days.
Differences
Marketing: This is about creating awareness amongst the potential customers about the presence of the product.
Selling: This is about the sales that the department makes for the organisation.
Selling: This is about the sales that the department makes for the organisation.
Marketing
Marketing is the way to promote the product and create brand awareness amongst the potential customers about the product range that the organisation offers. It is important for an organisation as the overall business success is dependent on the way in which marketing operations are carried out by the organisation. A good marketing department can help the organisation attain success within short time span.
Competitiveness
Marketing is open to challenges, but can produce fruitful results in short span of time.
What can be achieved
Marketing person is limited to perform within the budget set by the organisation.
Future trend
Marketing sector today is noted to have increased competition. The businesses use several modes of marketing such as online marketing, marketing through magazines, newspapers, etc. The marketing through articles is most commonly noted now a days, especially for the products related to medical field.
Role in an organization
Am the marketing head of the organisation, who is responsible for overall business generation through online marketing.
Future prospect
I want to see myself as a leading business in the country
Suggestions to aspirants
Just focus on learning through practice and do not be negative. Evaluate the product and accordingly choose the type of marketing that is ideally suited to the business
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