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Advice Request
Dwaipayan Goswami
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Dwaipayan Goswami
Marketing officer at Transport corporation of india
Transport Corporation of India
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Dwaipayan Goswami is a member of:
Motivating
1) Involvement of all the employees as a team
2) Positive Leadership skills
3) Right tools and skills for job
4) Incentives and monthly bonus
5) Providing regular based training
6) Nice and clean environment
7) To praise the employee for doing well
8) Employees should be chosen carefully by promoting management roles
9) Make the System right
10) To sort out all the headaches
11) Regular Review sessions
12) Encourage Staff to dress smartly
13) Introduce color in work space
2) Positive Leadership skills
3) Right tools and skills for job
4) Incentives and monthly bonus
5) Providing regular based training
6) Nice and clean environment
7) To praise the employee for doing well
8) Employees should be chosen carefully by promoting management roles
9) Make the System right
10) To sort out all the headaches
11) Regular Review sessions
12) Encourage Staff to dress smartly
13) Introduce color in work space
Future prospect
During the next five years I want to see myself as head marketing division of a reputed company, fulfilling all the commitments.I am definitely interested in making a long-term commitment to my next position. In terms of my future career path, I’m confident that if I do my work with excellence, opportunities will inevitable open up for me. It’s always been that way in my career, and I’m confident I’ll able to grab all kind of opportunities and challenges as it comes on my way
Suggestions to aspirants
My advise to the marketing Aspirants is to first of all choose your sector or segments where you want make your career as freshers.You should be energetic and focused to your goals and targets.One should posses excellent communication and networking skills which are the prime nature of marketing.Marketing Aspirants should presentable.Should possess a strong convincing skills.
Positioning the product
Positioning of the products can be done at three 3 stages
1) Segmentation:Segmentation is the most important part for the positioning of the product as there are few products which will appeal to all the section of the society
2) Pick your targets : Second most important is to choose the target or class of people for whom you have chosen to sell your products.Since it is important because it will help your product to satisfy their needs
2) Positioning your products : The third and the most important part is to positioning your products as it will help you to priorities the requirements and wants of the customer and also comapring it with your competitors
1) Segmentation:Segmentation is the most important part for the positioning of the product as there are few products which will appeal to all the section of the society
2) Pick your targets : Second most important is to choose the target or class of people for whom you have chosen to sell your products.Since it is important because it will help your product to satisfy their needs
2) Positioning your products : The third and the most important part is to positioning your products as it will help you to priorities the requirements and wants of the customer and also comapring it with your competitors
Importance of Marketing
As a marketing officer my role is quite challenging as there is huge responsibilities to promote any new launches or products.As there is huge Demand from the customer regarding best quality of products in much competitive rate so its important to provide the best quality of service or product according to their needs.Also as a marketing person major challenge to maintain relationship with existing clients and also developing new clients. In order to launch a new product strategy is required and also various promotions, advertising ,branding and publicity are some of the functional responsibilities which is handled by me as marketing officer.As a marketing officer my job is to understand the various E-business Marketing which as of today scenario has much more important than before as most of the transaction and deals generally take place through internet
Importance of STP
Segmentation:The aim is to avoid a‘ scattering approach’ to marketing by targeting your messages at specific groups of customers. This means different messages for different groups.Customers like to receive information that is relevant to them and their needs which is the reason for carrying out market segmentation. But it is also helps you to determine whether they are high, medium or low value customers.
Targeting: The most important reason for targeting is that it will help you to avoid using unnecessary spending and also will help you to focus on quality of products for specific group of product to whom you are targeting.It will also saves your time and will keep the things organized and also it will help to keep up the marketing effort
Positioning:It is important for long-term success for your company because it will make your product memorable and also make your product desired by your market segments.
Targeting: The most important reason for targeting is that it will help you to avoid using unnecessary spending and also will help you to focus on quality of products for specific group of product to whom you are targeting.It will also saves your time and will keep the things organized and also it will help to keep up the marketing effort
Positioning:It is important for long-term success for your company because it will make your product memorable and also make your product desired by your market segments.
Role in an organization
As a marketing officer my role is quite challenging as there is huge responsibilities to promote any new launches or products.As there is huge Demand from the customer regarding best quality of products in much competitive rate so its important to provide the best quality of service or product according to their needs.Also as a marketing person major challenge to maintain relationship with existing clients and also developing new clients. In order to launch a new product strategy is required and also various promotions, advertising ,branding and publicity are some of the functional responsibilities which is handled by me as marketing officer.As a marketing officer my job is to understand the various E-business Marketing which as of today scenario has much more important than before as most of the transaction and deals generally take place through internet
Differences
MARKETING:Marketing includes research (identifying needs of the customer), development of products (producing innovative products) and promoting the product (through advertisements) and create awareness about the product among the consumers. As such marketing means generating leads or prospects. Once the product is out in the market, it is the task of the sales person to persuade the customer to buy the product. Well, sales means converting the leads or prospects into purchases and orders.
While marketing is aimed at longer terms, sales pertain to shorter goals. Marketing involves a longer process of building a name for a brand and pursuing the customer to buy it even if they do not need it. Where as sales only involve a short term process of finding the target consumer.
In concept also, sales and marketing have much difference. Sales only focuses on converting consumer demand match the products. But marketing targets on meeting the consumer demand
While marketing is aimed at longer terms, sales pertain to shorter goals. Marketing involves a longer process of building a name for a brand and pursuing the customer to buy it even if they do not need it. Where as sales only involve a short term process of finding the target consumer.
In concept also, sales and marketing have much difference. Sales only focuses on converting consumer demand match the products. But marketing targets on meeting the consumer demand
Marketing
Marketing is all about promoting your product by creating a strategy and developing the the technique called S-T-P Segmentation of the product,Targeting the desired customer and Positioning of the product
A key differentiator: Due to the increasing homogeneity in product offerings, the attendant services provided are emerging as a key differentiator in the mind of the consumers. .
Importance of relationships: Relationships are a key factor when it comes to the marketing of services. Since the product is intangible, a large part of the customers’ buying decision will depend on the degree to which he trusts the seller. Hence, the need to listen to the needs of the customer and fulf.
Customer Retention: Given today’s highly competitive scenario where multiple providers are vying for a limited pool of customers, retaining customers is even more important than attracting new ones.
A key differentiator: Due to the increasing homogeneity in product offerings, the attendant services provided are emerging as a key differentiator in the mind of the consumers. .
Importance of relationships: Relationships are a key factor when it comes to the marketing of services. Since the product is intangible, a large part of the customers’ buying decision will depend on the degree to which he trusts the seller. Hence, the need to listen to the needs of the customer and fulf.
Customer Retention: Given today’s highly competitive scenario where multiple providers are vying for a limited pool of customers, retaining customers is even more important than attracting new ones.
Growth Prospect in marketing
Marketing person have knowledge about Demographic,Distribution, Psycho graphic,Price segmentation compare to other skilled .Marketing person can come to conclusion on the basis of his analysis about the product.He have wide knowledge about the demographic and geographic segmentation on the basis where the product can be kept
Importance of On line marketing
Online marketing costs are somewhat inexpensive in comparison with other mediums.Cost effective design and well planned campaign strategies can reach a broader target audience (which can be viewed from virtually anywhere in the world) for a smaller price tag than most traditional advertising budgets.
Online marketing allows consumers of the world to research and purchase services and products at their own pace and convenience. This is massively appealing to the many diverse societies of the world. People are also drawn in better if the option of choice is abundant and results are seen quickly.
The overall success and effectiveness of an online marketing campaign largely depends on the business goals laid out, as well as cost volume profit (CVP) analysis (a form of cost accounting).
Online marketing allows for statistics to be measured more easily and at a lower cost. Virtually all elements of an online marketing campaign can be traced and tested in some way, shape or form.
Online marketing allows consumers of the world to research and purchase services and products at their own pace and convenience. This is massively appealing to the many diverse societies of the world. People are also drawn in better if the option of choice is abundant and results are seen quickly.
The overall success and effectiveness of an online marketing campaign largely depends on the business goals laid out, as well as cost volume profit (CVP) analysis (a form of cost accounting).
Online marketing allows for statistics to be measured more easily and at a lower cost. Virtually all elements of an online marketing campaign can be traced and tested in some way, shape or form.
Achieving Targets
Managing Sales Team is a quite a challenging tasks as it involves lot of work force which actually helps to sell the products and close the deal or contract. But it also require the lots of efforts to in order to make the sales team more effective.Some of the key features
1) Proper Sales process Design
2) Effective Sales training Programme
3) Defined Sales territory Design
4) Well Defined Sales Compensation plan
5) Sales automation plan
6) Specific job Description for sales people
7) Continuous improvement Process for sales development people
1) Proper Sales process Design
2) Effective Sales training Programme
3) Defined Sales territory Design
4) Well Defined Sales Compensation plan
5) Sales automation plan
6) Specific job Description for sales people
7) Continuous improvement Process for sales development people
What can be achieved
As per given questions the answers lies on the fact that any person who is working who is working in a specific department other than marketing should have specific rules and restriction on which they have to follow as per company policy.Same thing applies for marketing person also. They need to work under certain terms and condition.Even Senior marketing manager of the company also has to discuss some strategies and regulation before launching of any products. Marketing person need to consult before come to conclusion
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