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Durga Prasad K Somanchy
Durga  Prasad K Somanchy

Durga Prasad K Somanchy

Manager in Paper Comany

Reputed Pulp and Paper Mill

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Durga Prasad K Somanchy is a member of:

Family Background
Me born in Middle class family and due to financial back ground,could not carry higher studies prior to entering into job at paper company. Whatever education after B.Sc was done while in the job.
Contribution to the field
The Paper company Andhra Pradesh Paper Mills Ltd (APPM) , Rajahmundry is the country’s fifth largest paper producer by revenues, behind Ballarpur Industries, JK Paper, Tamil Nadu Newsprint and the paper division, diversified firm of ITC. It operates two mills with a combined annual capacity of 250,
Differences
Selling is one component of Marketing. Marketing is dealing the entire gamut of 4 Ps, Product, place, price and promotion
Importance of sales
Sales is revenue generation for the organization
Motivating
Cusotomer is the king and the entire focus of the marketing function must be towards customer orientation. This is the focus point of every member of marketing team and I work in that direction
Positioning the product
one among top 5 leading paper companies in the country( India)
Brief yourself
Me a Paper professional and most of my career was involved in Product management and after sales service. I studied MBA in marketing stream , besides awarded Licentiateship in Printing / Paper from reputed City & Guilds of London Institute
All these studies are while in job
Role in an organization
Quality Assurance, Product development , develop customer and after sales service
Marketing
It one side of coin and the other side is Quality product meet the requirement of customer
Future trend
Customer driven Marketing and doing backword intergration to meet this demand
Growth Prospect in marketing
depends on his smartness
Growth
good
What can be achieved
sky is the limit
Importance of 4ps
Product, Price, promotion , Place . This is marketing Mantra and it is most important for the organisation
Recommended Courses and Certification
MBA degree with sound knowledge about product and customer requirement
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