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Siddhartha Sarkar
Siddhartha Sarkar

Siddhartha Sarkar

Director

XPT Software P Ltd

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Siddhartha Sarkar's Advice

Managing team properly

Management team: Leadership team is expected to Think. The moment they don’t invest in their knowledge they have challenges. My advice to the management fraternity is to bring in Intellectual Value to the organization and drive those in harmony with your Organizational objective.
My current job profile
As a Director Sales & Marketing I am driving the Global Sales Programs for XPT Software P Ltd driving Global P&L, Customer Engagements and Onsite Resource Deployment under IT Services Platform.

Leadership qualities
Challenging the status quo and driving the best practices from front.
Motivating team members
Corporate DNA – At XPT we nurture process adherence and fine tune it with mapping the deliverable against each KRA/Task. This helps us to motivate and keep constant focus on our team’s expectations

My advice to professionals
Management team: Leadership team is expected to Think. The moment they don’t invest in their knowledge they have challenges. My advice to the management fraternity is to bring in Intellectual Value to the organization and drive those in harmony with your Organizational objective.
Importance of branding
Create – Don’t build companies build Corporations ( The Bigger Picture )
Align – Don’t create individual identity within the system rather focus on aligning with the Brand and creates values around it.
Nurture – Don’t get identified by a name rather nurture the relevance of the brand in today’s dynamic environment

Handling grievances
Grievance addressing   in today’s dynamic environment is no more a HR Function but it’s a Business Function where HR plays a supporting role .The role of a Senior Management in this space is to become friendly and help if the issue is personal and if its professional then try to align the issue with the broader organizational objectives.
Connecting right dots
Constant effort on self alignment and ability to see the bigger picture is what helps
Initiative taken by professionals to develop a country
Become Entrepreneurs and drive growth thus in the process creating employment and value for the country
Climbing marketing ladders
Any Role which is linked directly to Profit and Loss is the highest visibility arena within the organization.


Upcoming Trends in marketing
The biggest trend for now and future will be creating analytics from the Big Data which lies within the organization and in the same eco-system thus building Logics which can be build and nurtured to drive Solutions for Betterment of Human Life
My thoughts on our education system
Quality in the Educational System has to grow through a systematic transformation to link it to Industry Expectations thus producing knowledge which builds value in the growth of the country.
My family background
Dad – Principle of an Engineering College in W.B. ( Retd )
Mother – Physics Honors (Housewife)
Elder Brother – Leadership Profile in the IT Industry , MBA from Insead , Travelled across the World
Wife – Ex Lecturer for BMS Engineering College currently pursuing her interest in Software Testing

The Maturity Phase of Indian IT Industry
With Margins shrinking, its time to think and challenge the existing ways of doing business in IT Services. Concepts like Virtual Consolidation of Bench and Practice Based IT Consulting are the way forward to address the dynamics of this market. At XPT we have clear focus on our Global Resource Deployment Capabilities where we partner with the most efficient company in that specific geography to drive complete transition in Logistics, Work Permit / Visa and thus bring in competitive advantage in executing high visibility projects. This phase when the Industry is going through its Maturity Phase core focus will shift to addressing Technology and Business pain points of our customers in the shortest time frame with process maturity and risk mitigation framework.
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