Funding News: Mitra Secures Rs 14 Crore in Bridge Round, Bestvantage Leads Investment

Company: Mitra

Founders:Abhishek Kaushik

About Us: Mitra is a Mumbai-based FMCG startup specializing in high-quality flours and lifestyle food products. The company focuses on offering millet-based, gluten-free, sugar-free, diabetic-friendly flours, and organic spices, catering to health-conscious consumers in India and abroad.

Founded Year: 2022

Office: Mumbai (Headquarters)

Sector: FMCG / FoodTech

Funding Round: Bridge Equity Round

Investors: Bestvantage Investments, Dubai-based family office, and other marquee investors

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Mumbai-based FMCG startup Mitra raised Rs 14 crore ($1.6 million) in a bridge equity round, Bestvantage Investments led . Existing investors such as a Dubai-based family office and a few marquee backers joined in as well.

Mitra will invest the funds to commission a new 3,000-ton refined flour (maida) plant in October and move into millet-based and lifestyle segments like gluten-free, sugar-free, diabetic-friendly flours, and organic spices.

Mitra also plans to expand its presence in GCC markets and implement smart manufacturing technologies to enhance efficiency and production.

Website: https://mitrafmcg.com