Xolo Inks Deal With Liverpool Football Club; To Invest 
100 Crore
New Delhi: Smartphone device brand Xolo inked a three-season exclusive marketing deal with Liverpool Football Club for the Indian sub-continent and plans to spend about 
100 crore on promoting the game.
Under the partnership, Xolo will be the official mobile handset partner for the football club in India, Sri Lanka, Nepal and Bangladesh. However, no financial details of the tie-up were disclosed.
Over the next three years, Xolo (homegrown handset maker Lava's smartphone brand) will invest
100 crore on activities around the game of football.
"Over the past few years, the popularity of football in the country has grown, especially among the youth. Liverpool FC is one of the most popular clubs in the country and this partnership signifies our long-term intent to promote the game across the sub-continent," Xolo Business Head Sunil Raina told PTI.
The partnership will help us leverage the brand and its assets and allow us to offer users in India content from the football club on their handsets, exclusive merchandise as well as a chance to meet various Liverpool FC players, he added.
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