The Only Market In India Where $1 Still Count To 55


The Only Market In India Where $1 Still Count To Rs.55

Bangalore: Last week, Indian currency reached an all-time low of 68.82. The free-fall of domestic currency over the last few days has increased the hardship of Indian economy, dampening the spirits of many students in terms of their plans to procure foreign education.

However, the only place which is not affected by the disheartening drop in rupee value might be the mobile genre, as popular mobile application stores like Apple’s App Store and Google Play continue to sell various apps cheap, by retaining the rupee value at 55 per dollar, reports Business Standard. On the plus side, over 70 million Smartphone users across India can continue to enjoy their favorite apps at 20 percent cheaper rate as both Apple and Google are not yet in a hurry to update the prices.

Many domestic app developers believe that the app stores which manually-adjust the conversion rates are waiting for the rupee value to stabilize as the fall of the currency value has been very rapid since the month of May this year. “Apple or Google might be observing the market to see where the currency settles before they revise the price of apps in their Indian stores,” said Alok Kejriwal, chief executive officer and co-founder of Games2win, one of India's top game developers.

However, Google and Apple offer no answer to the email query sent to them. Since India is currently contributing to less than one percent of the total revenues collected by these app stores, Kejriwal believes that the foreign app developers aren’t losing out much from India as major portion of the said revenue comes from U.S. and U.K.

Currently, the Indian app developer’s market has an investment of $30-40 million, while globally, it was estimated to be $50 billion in 2012. And in next five years, the global app economy is forecasted to increase to $150 billion.

Ironically, free-fall of rupee is a boon in disguise in terms of investment for domestic game developers. “Most of the revenues for app developers come from the U.S., so it's a great time for us. We would be happier if the rupee falls to 90 against the dollar,” said Kejriwal.