Smartphone- The 207th Bone Of Gen Y Indians


New Delhi: It’s 6 a.m. Your morning alarm shrills piercingly. You sit up groggily, stretch, and yawn.  It’s time to get ready for school or work– what do you do next? Get dressed? Take a shower? Brush your teeth?

Apparently, 96 percent of Gen Y in India does something else- They check their Smartphones for updates in email, texts, and social media sites, often before they get out of bed.  There are 206 bones in the human body, and the Smartphone could plausibly be considered the 207th, as two out of five respondents surveyed for 2012 Cisco Connected World Technology Report (CCWTR) said they “would feel anxious, like part of me is missing,” if they couldn’t use their Smartphones to stay connected. 

The interesting findings are revealed in a survey conducted by InsightExpress on 1800 college students and young professionals aged 18 to 30 across 18 countries. The report examines how Generation Y uses the Internet and mobile devices to connect with the world, their behavior and attitudes about the creation, access and privacy of the enormous amounts of data being generated by Smartphones and other connected devices. 

Here are 10 interesting findings about Gen Y Indians from Cisco’s CCWTR Report

#10 Smartphone- The New Tooth Brush

For this generation, information is real-time, all the time. Checking their mobile devices for text, email, and social media updates is how they start their day– often even before getting out of bed.

In India, 96 percent of those who have Smartphones will check for updates as part of the morning routine, slightly higher than the global average of nine of 10 respondents who will do the same as part of the morning ritual.

For employers, this is meaningful because it demonstrates that the workforce of the future is more agile, more informed, and more responsive than any previous generation.  They live to connect and communicate.