Meet The Secret Weapon Facebook Poached From Microsoft


Bangalore: Facebook is going through rough times. But the company’s recent moves indicate that the social networking giant is all set to resurrect itself in the near future all thanks to Carolyn Everson, Facebook’s vice president of global marketing solutions. A firebrand business woman she was with Microsoft when Facebook got a whiff of her talent in marketing. In an interview with The Huffington Post she talks about her responsibilities at Facebook and why the social networking site is a success. Read on to know her better.

1. Carolyn- Facebook’s Latest Weapon

Carolyn is the VP Global Marketing so she is directly responsible for the revenues that come in through ads. Her job requires her to make friends with the top 1500 marketing companies in the world. She handles over 20 teams all across the world.

Another crucial part of her role at Facebook is to negotiate between two power camps that don’t normally see eye to eye. Madison Avenue suites and Fortune 500 CEO’S are not yet convinced about social media being the next big thing. Her job is to keep these biggies convinced with Facebook’s growing presence on the web.

Read on to find out why Facebook poached her from Microsoft.