Bangalore: Google, yet again launches its most anticipated ‘India’s Great Online Shopping Festival’ (GOSF) commencing on the 11^th to the 13^th of December this year. GOSF is a festival for online shoppers in India stretching out for three days inspired by a similar online consumer activity which is promoted by retailers in the US by giving good discounts to customers called the ‘Cyber Monday’, reports watblog.

Last year, Google had conducted a similar activity which created a lot of buzz in the online shopping sector, bringing together almost all e-commerce companies together in India.  It has been continuously innovating in India to make internet accessible to all and to get all shoppers under one single roof.  

It is reported that, last year GOSF saw a massive user-engagement which had directly increased the sales and traffic of all major e-commerce portals which had associated with it. Contradicting to that, few users and certain publications have reported discrepancies such as discounts amounts not being significant, boring items and overcharging.

This year, Google announced that Intel, Airtel and PayTM will be its preferred partners and that it has lots of new e-commerce startups lined up with massive offers. Though Google is cutting the cheese in the internet sector with ideas like never before, it would only be admirable if it doesn’t repeat the performance it showcased like last year.

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