Bangalore: Looks like Google has a new tactic to overcome Apple. After the inflicting defeat in the Smartphone market by Android, Apple now seems to be eaten up in and out, as a report on Business Insider suggested that Google’s services are presently controlling much of the iOS traffic on the web, subduing the Cupertino tech giant.

Read: 6 Trends That Define Android Of 2013

It was a kick started in July with a Google Chrome replacement for Safari browser launched for iPhone and a follow up by Google’s inclusion of voice search feature in October, competing with Siri. Then the month of December saw a fully fledged Google Maps, which instantly became a top seller in Apple’s app store instead of Apple Maps. Google also released a better version of Gmail replacing the latter’s mail app. The new YouTube app was also added as a replacement for the one that Apple had removed during the up-gradation to iOS 6.

With all this in the past six months, Google was seen replacing core Apple made iOS apps to its own. This then led to the ‘search engine master’ taking its prominence with iPhone users using Google apps.

Google did not look back. With consistent updates on distinct language and design, the company seems to grow more at iOS development. The 9to5Mac claims that Google has created a promotion platform for iOS. It has launched a web ad campaign for the same. The focus here is recruitment for iOS where an ad links to the company’s internal job site with a liner saying, ‘do cool things that matter’.

Further evidences to Google’s tactics are seen here. According to sources, Business Insider’s gadget editor, Steve Kovach seems to have hidden all his Apple made iOS apps, preferring Google and others instead. Liz Gannes also reasons out that Google apps fit her needs better. Even Appdata shows that the best free apps right now are YouTube and Google Maps. Though Apple rose with the launch of Appstore in 2008, Android and iPhone users still choose Google features.