Apple To Triple Its Presence In India
Bangalore: Apple which started operating in India through its two distributers, Ingram Micro and Redington, is now planning to triple its exclusive stores in the country. The reason seems to be the super success of its latest handset iPhone 5 that propelled Apple to the second highest revenue grosser in Indian mobile market after Samsung.
In addition to increasing the number of Apple exclusive stores, called Apple Premium Resellers, that are owned and managed by 17 franchisees; the company also plans to expand its presence in multi-brand stores, as said by Apple.
Some of these plans are said to have been discussed during last month's Mumbai visit of Hugeues Asseman, Apple's vice president (sales) for Europe, Middle-East, India, and Africa.
At present, there are more than 65 exclusive Apple stores in India owned and managed by franchisees. Apple products are also sold through multi-brand outlets such as Croma and The Mobile Store, reports TOI.