#7 SEO Specialist

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. However Google no longer has a Search group. It's now called "Knowledge." That should be a telling warning for all the search engine optimization (SEO) gurus and ninjas looking for work. The explosion of smartphones, apps and real-time location information - and especially social media recommendation - is diminishing the importance of search results. And if we go with the abilities of Google Now, eventually, information may be delivered to us even before we search for it as our integrated, connected systems anticipate our needs.

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