15 Amazing Google Projects That Failed!

#12 Google Buzz

Buzz was Google’s first attempt to rival Facebook in the social networking field. It was integrated into Gmail to serve as a social networking, micro blogging and messaging tool where users could share links, photos, videos, status messages and comments. But Buzz entered into the lives of Google users without any prior notice and left them confused about its use. There were also a lot of privacy issues as anybody who had the user’s mail ID in their contact list could see their activities on the Buzz platform. Thus the combination of a social networking platform inside a formal e-mailing account was indeed a bad idea and in October 2011, Google announced to shut down the platform completely.

#11 Google Jaiku

Jaiku was a social networking, micro-blogging and life-streaming service and Google’s yet another attempt to outshine its second rival, Twitter. It was founded by Jyri Engeström and Petteri Koponen and bought by Google in October, 2007. But the service failed to become a trend among people and even though Google did not give a reason for discontinuing the service, some claim that it was shut down as the company wanted to focus on Google+. In October 2011, Google Bradley Horowitz wrote on his official blog: “Jaiku, a product we acquired in 2007 that let users send updates to friends, will shut down on January 15, 2012”.

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