• Zerodha invests $5 Million in stock analytics platform Tijori
• Funds to expand enterprise products, AI tools, and team
• Tijori strengthens data stack to serve institutional investors

Zerodha has invested $5 million in Tijori Finance as the Bengaluru-based stock analytics startup ramps up its enterprise offerings and expands its reach among institutional investors. The investment also strengthens the existing partnership between the two companies, with Tijori already powering stock analysis on Zerodha’s popular trading app, Kite.

Tijori founder Siddharth Hegde said the fresh funds will support the development of new tools, scaling server infrastructure, and hiring talent. The platform currently has 15,000 paid subscribers, and Hegde expects the number to grow as the partnership deepens.

Since launching in 2016, Tijori has largely focused on retail investors, offering stock research for around Rs 500 per month. Now, the company is shifting its attention to enterprise clients such as mutual funds, insurance firms, and asset managers. Enterprise subscriptions are priced up to Rs 5,000 per user.

Hegde said that 70% of Tijori’s upcoming product roadmap targets institutional users. A major addition is Call Monitor, an AI-driven tool that generates summaries of quarterly earnings calls within minutes. It also highlights inconsistencies in management commentary and regulatory filings, giving institutional investors faster insights than the typical 24-48 hour turnaround.

For retail users, Tijori offers AI-powered Alerts that send real-time updates on WhatsApp, covering filings, results, and other market-moving updates.

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The company is also expanding its data engine by aggregating regulatory filings, supply chain insights, raw material trends, investor presentations, and historical financials to build a stronger intelligence layer for both retail and enterprise users.

With Zerodha’s backing and a stronger enterprise strategy, Tijori aims to become a leading market intelligence player in India’s expanding public markets ecosystem.