ZappFresh, a leading D2C player in the meat delivery industry, is thrilled to announce the acquisition of Dr. Meat, a renowned brand operated by Sukos Foods. This strategic move marks a significant milestone for ZappFresh as it sets its sights on expanding into the thriving south market.

The acquisition of Dr. Meat aligns perfectly with ZappFresh's growth strategy and vision for the future. After achieving steady growth and profitability in the NCR region, ZappFresh aims to enter new markets in the upcoming year, with Bangalore being the first target. With Dr. Meat's deep supply chain integration and profitable-only strategy, ZappFresh anticipates reaching revenue of 70 crore within 12 months in Bangalore alone, while targeting a top line of 300 crore by the end of the fiscal year 2023-24.

On this occasion Deepanshu Manchanda, the founder of Zappfresh quipped “ We have actively sought opportunities for strategic partnerships and acquisitions in recent years. However, Dr. Meat stood out among other D2C contenders due to its strong alignment with ZappFresh's fundamental principles. Dr. Meat's demonstrated ability to achieve substantial scale without compromising its bottom line resonates strongly with ZappFresh's vision. We have been profitable for the last 4 years and anticipate reaching revenue of 70 crore within 12 months in Bangalore alone, while targeting a top line of 300 crores by the end of the fiscal year 2023-24.”

Looking ahead, ZappFresh's focus for the next six months will be centered around building traction in the Bangalore market. By expanding into new pin codes and delivering on their promise of value, health, and quality, ZappFresh aims to solidify its position and capture the hearts of consumers in the region.

ZappFresh remains proactive in seeking additional opportunities for growth, and the acquisition of Dr. Meat is just the beginning. The company is currently in talks regarding further acquisitions that will complement its expansion plans and enhance its market presence. ZappFresh as a D2C brand has garnered significant support from notable investors, including SIDBI VC, Dabur Family Office, Letsventure, Keritsu Forum, and several prominent angels from the food and tech sectors. Their confidence in ZappFresh's business model and growth potential reinforces the company's position as a key player in the industry.

With a successful track record spanning eight years, ZappFresh turned profitable 4 years back and has achieved several milestones. With a customer base of over 300,000 in the NCR region, the company has solidified its position, built a robust supply chain from scratch, and established a reputable brand known for its commitment to quality and customer satisfaction.