Rise in healthcare

If looked back to the startup scene in 2015, then commutation and food startups experienced a big boost. This year, the focus will be on healthcare startups especially after the success story of Practo. Last year, the country witnessed birth of 300 health care startups though fate did not favor for all. Hope for better in 2016.

More funds and expenses

As the startup sector is growing wide, inflow of funds are no more a headache, but marketing will be a major challenge. Innovative marketing plans along with tight budget are going to make it really difficult for the sales team of the startups.  Cofounder of Vista Rooms, Ankita Sheth believes social media platforms like Instagram to be more active for marketing strategies over the traditional print or electronic media.

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