TMRW pumps 125 crore in Virat Kohli-invested Fashion Brand WROGN

By Team Startupcity  |  Thursday, 20 June 2024, 09:02 IST

TMRW pumps Rs.125 crore in Virat Kohli-invested Fashion Brand WROGN
An Aditya Birla Venture, House of Brands has made an investment of 125 crore in Wrogn — a new-age fashion design brand supported by Accel and Virat Kohli. 
The venture adds to TMRW's arrangement of eight millennial-centred style and way of lifestyle brands. 
WROGN is an innovative brand that offers casual wear, footwear, and accessories that was established in 2014 by Anjana and Vikram Reddy, a brother and sister team. It is known for its bold prints, vibrant colors, and street wear influences. 
The virat kohli-invested company concentrates around men's casual and dynamic wear varieties, and holds back a potential to generate revenue of 1, 500 crore in the following five years.
Expressing to this dedicated investment, Anjana and Vikram Reddy, Founders of WROGN says, “We are excited to take the significant leap forward in the journey we've always envisioned. Together, we are ready to disrupt the fashion industry in a never-seen-before way”. 
Similarly, Prashanth Aluru, CEO and Co-Founder of TMRW states, “Over the years, WROGN has carved a leadership position for itself with excellent product-market fit along with disruptive brand building...As strategic partners to their blitz scaling journey ahead, we are deeply committed to the collaboration with Anjana and Vikram, who have demonstrated phenomenal capabilities as founders and leaders”.
 

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