The Souled Store has revealed a strategic alliance with Simpl, recognized as India's leading Checkout Network. This collaboration intends to strengthen The Souled Store's online retail platform, aiming to offer an enhanced shopping journey for a vast customer base increasingly relying on Direct-to-Customer (D2C) platforms for their fashion retail needs.

Through this partnership, customers gain seamless access to a wide range of official merchandise available on The Souled Store's platform, including its App and Website, using Simpl's 1-Tap Checkout feature. This strategic merging of The Souled Store's extensive product offerings and nationwide delivery services with Simpl's user-friendly 1-Tap convenience tackles crucial challenges in the industry. It enhances the overall e-commerce experience by boosting sales conversions, reducing transaction failures, minimizing cash-on-delivery transactions, and mitigating product returns.

Vedang Patel, Co-Founder of The Souled Store, emphasized the rapidly maturing pop fashion landscape in India, with millions of customers turning to e-commerce and D2C platforms for their evolving fashion preferences. To meet the needs of their customer base, especially the tech-savvy millennials and Gen Z, the collaboration with Simpl aims to offer a 1-Tap Checkout option for a vast inventory to serve over seven million customers nationwide. The partnership resonates with their shared vision of empowering customers by providing enhanced online convenience seamlessly and swiftly.

The Souled Store, predominantly reliant on its e-commerce platform, witnessed a remarkable 5X growth during the Black Friday sale in November. The surge in demand primarily focused on winter wear, oversized t-shirts and denim. The fashion e-commerce sector is experiencing substantial growth, notably propelled by Gen Z consumers. According to a joint study by Bain and Co and TMRW, e-commerce's contribution to the fashion industry is anticipated to rise to 30 percent over the next five years. This forecasts significant opportunities for D2C retailers, and Simpl's 1-Tap Checkout emerges as a preferred solution for swift and hassle-free checkouts in this rapidly expanding market.