Sports tech platform Sportzcraazy acquires Kabaddi Adda
Sportzcraazy, a sports technology company, said that it had purchased Kabaddi Adda, a media content platform, and had acquired the majority shareholding in both. The current transaction's terms weren't made public. The acquisition will increase the combined audience of the two sites in India to more than five million monthly aficionados.
The association will also use player performance data, such as player performance statistics, player form, and auction-related data, to further develop and improve the kabaddi sports tech industry, according to the announcement.
The founder and CEO of Sportzcraazy, Vaibhav Jaiswal, stated, "We see tremendous opportunities in the sport having the greatest community and with sports tech-focused on Kabaddi, the second most seen sport in the country. Via grassroots participation, "Sportzcraazy plans to work with kabaddi players, enabling regional athletes to display their talent."
To increase opportunities for local and regional players, Sportzcraazy stated that it intends to hold kabaddi leagues and significant tournaments all around the nation. The most recent information may be found on Sportzcraazy from all across the world. Additionally, it assists sports content producers in monetizing and maximising their digital assets.
The platform Kabaddi Adda was established in 2019 by Arvind Sivdas, Dhanya P, Suhail Chandhok, and Srikanth Viswanathan. It offers in-depth coverage of Kabaddi. It was the first sports company to accept an offer on Shark Tank, valued at Rs 13.33 crore.
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