As part of its localization efforts in India, social audio app Clubhouse has launched its app in five Indian languages: Hindi, Tamil, Telugu, Kannada, and Malayalam. The localised versions will initially only be accessible on the Android version of the app, with an iOS version likely to follow soon.

Clubhouse, situated in New York, has raised $4 billion in capital from investors like as Andreessen Horowitz, DST Global, Tiger Global, and Elad Gil. The Clubhouse management announced the launch of 13 new non-English language formats, including French, German, Indonesian, Italian, Japanese, Korean, Portuguese (Brazilian), and Spanish, at the event.

“This is a highly requested feature in India. This is just the beginning. India is a country of many languages and we will launch more language support in the upcoming weeks and months,” said Aarthi Ramamurthy, head of international, Clubhouse.

According to the company, app usage has expanded dramatically since its inception in India, with over 700,000 daily discussion rooms active presently, up from 300,000 when it first started. The corporation did not provide the number of users in India. The average amount of time spent per user has increased to 70 minutes.

Clubhouse allows users to join pop-up audio chat rooms that vanish after the conversation is finished. Moderators divide users into groups once they enter the room. Users can join any chat room and observe who is talking and who is listening. If permission is granted, users can also ask questions. The app spawned a whole new category of live social audio, and it was hailed as an alternative to the exhaustion caused by frequent use of Zoom, a video conferencing tool. The epidemic also saw an increase in audio content in general, resulting in increased momentum for podcasts and music.

In May, the app was released in India. Clubhouse announced its inaugural cohort of six Indian innovators in September as part of its 'Creator First' accelerator programme. After the United States and China, India has the largest digital audio consumption market in the world, which apps like Spotify, Amazon, and Twitter, among others, are vying for.

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