Bangalore: Policybazaar.com, the online financial services portal, run by eTechAces Marketing and Consulting Pvt Ltd, has raised $5 million (about 27.2 crore) in series B round of funding, led by Inventus Capital Partners and existing investors, Info Edge and Intel Capital, reports Deal Curry.

Yashish Dahiya, CEO of policybazar.com, said that majority of the investment will be used to strengthen the brand, enhancement of platform and customer services. He also said that, the company is keen to work with insurers in improving their platforms from a consumer e-commerce perspective, and reducing their cost of acquisition.

The company already is involved into Motor, Term, Health, Loans, and Credit Cards product categories, and introducing further categories like pension, critical illness, disability covers and so on.

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