Lyvely, a domestic brand originating from the UAE, has secured an investment from Phoenix Group, a prominent global player in blockchain technology. This strategic investment represents an important step for the company, signaling its entry into the Web3 landscape. Lyvely operates as a platform aiming to revolutionize the dynamics between online creators and consumers, aiming to reshape methods of monetization and interaction. By introducing its proprietary digital currency slated for launch in the first quarter of 2024, Lyvely transcends conventional e-commerce models. It forges direct connections between creators and consumers, amalgamating features from both Web2 and Web3. This approach empowers creators by providing seamless monetization avenues, while simultaneously offering consumers exclusive access and personalized experiences.

Bijan Alizadehfard, Co-Founder and Group CEO of Phoenix Group, expressed that the strategic investment in Lyvely underscores Phoenix's commitment to supporting indigenous tech endeavors, startups, and pioneering innovation in the UAE. This investment signifies more than a mere financial stake; it represents an investment in the future of the digital realm and the burgeoning creator economy, which holds immense potential for exponential growth.

Alizadehfard also highlighted the pride in investing in Lyvely, an indigenous UAE platform merging the capabilities of Web 2 and Web 3. This investment signifies a major milestone for Phoenix Group, reflecting their dedication to nurturing innovative tech startups, supporting visionary founders, and diversifying their portfolio. He emphasized that Lyvely's mission of empowering creators and users resonates with Phoenix Group's commitment to spearheading the tech industry with innovative initiatives.