When asked about the upcoming products, “A lot of things are in the pipeline. From condoms to clothing accessories, there are several options that we are exploring. But as of now, we are focusing on maximizing traffic and revenue for the products that are already listed on Menzkart,” said Suresh. 

When it comes to the differentiating factor of Menzkart, Suresh said that they understand the shopping needs of the Indian male and have been successfully working towards meeting them. “Our entire focus has been on building a product and offering a service that generate high customer loyalty within our target group,” he added.

A major achievement of the portal is that a significant percentage of our customers apparently turned into returning buyers. “It proves we have been able to achieve our goal of building customer loyalty within Indian men. Another achievement we feel equally proud about is that we have been able to build and grow our business without offering COD as a mode of payment. That’s very rare from an Indian e-commerce business perspective,” Suresh said.

The other factors that influence customer loyalty is that the company ensure total privacy of the buyers. The company, as the founders say, understands men and their shopping habits, and they leveraged this knowledge to ensure customers customer satisfaction. And off course, the site strives to offer men the best deals on the best brands.

On expansion plans of the company, Suresh says, “We have a 6-month plan in place, where we are targeting incremental, monthly revenue figures. Once we are through with that exercise, we’ll be actively seeking out VCs for investment.”

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