Made in India Brand 'Noise' takes over SocialBoat targeting Women's wellness
Noise, a domestic smartwatch and connected lifestyle brand, has purchased the AI-driven women's wellness platform, SocialBoat, for an undisclosed sum.
Noise's technological offerings will be significantly improved through this acquisition, particularly in relation to their flagship smart wearable, the Luna Ring.
Noise's wellness and health tracking capabilities are anticipated to receive a significant boost with the incorporation of SocialBoat's expertise, with a specific emphasis on enhancing women's health.
SocialBoat, renowned for its extensive knowledge in artificial intelligence and women's health, employs AI-driven algorithms to examine data from a range of sources, such as wearables.
The platform is capable of providing tailored suggestions for nutrition, fitness, menstrual health, and overall well-being.
Noisa intends to utilize the capabilities of SocialBoat in order to redefine the consumer experience of its Luna Ring. This will involve enhancing the health tracking analytics of the device and integrating AI technology to provide comprehensive support for the overall well-being of women.
The decision forms an integral part of Noise's comprehensive plan to promote innovation in smart rings, empowering users, especially women, to unlock their complete capabilities and "emerge as luminaries."
Noise's recent integration of AI features into its Luna Ring positions it as the pioneer brand worldwide to incorporate AI technology into a smart ring. By leveraging SocialBoat's technology, Noise aims to elevate the user experience of the Luna Ring by improving health and fitness metrics.
Swapnil Vats, the Co-founder and CEO of SocialBoat, has recently joined the innovation team at Noise. With his extensive knowledge and experience in utilizing AI in the wellness sector, he will contribute to the enhancement of Luna Ring's functionalities.
Amit Khatri, Co-founder of Noise, said, "We firmly believe that this strategic acquisition will propel innovation in Luna Ring. Luna Ring was launched to transform the lives of users profoundly, and in our commitment to nurturing the Luna ecosystem, we recently brought AI to Luna Ring, becoming the first brand to enable smart rings with AI. We will continue to take steps to further enhance the overall smart wearable experience."
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