Jewellery Startup 'Svaraa Jewels' aims to make Diamonds with India Symbol
Established in 2019, Svaraa Jewels gives IGI & GIA-guaranteed lab-developed jewels. In a bid to take advantage of the Indian day to day wear gems market, assessed to reach $60 Bn by FY28, the start-up has depended on the omnichannel approach since its beginning The pioneer behind the bootstrapped start-up professes to have enrolled 5X YoY income development in FY24 to INR 16.5 crore.
He has focused on raising 
25 crore revenue in FY25 in the Indian lab-grown diamond market, Svaraa Jewels faces tough competition from VC-funded companies like Fionaa Diamonds, Aukera, Giva, and Bluestone. When seen as a specialty market available just to the well-off, precious stone gems has now become more standard, with brands offering choices to suit a more extensive scope of spending plans.
25 crore revenue in FY25 in the Indian lab-grown diamond market, Svaraa Jewels faces tough competition from VC-funded companies like Fionaa Diamonds, Aukera, Giva, and Bluestone. When seen as a specialty market available just to the well-off, precious stone gems has now become more standard, with brands offering choices to suit a more extensive scope of spending plans.
In addition to this, as customer inclinations shift towards manageability, lab-grown diomonds (LGDs) have shown up to change the standards of the game. With this, it is basic to specify that the absolute size of the Indian lab-developed diamond adornments market is set to twisting vertical — from $ 299.9 million in 2023 to almost $1.2 billion by 2033.
In contrast, a few trendy business people, as well, have arisen to catch the sparkle of the developing interest for this eco-friendly luxury jewels. Svaraa Jewels’ founder, Chahat Shah, is one of several diamantaires riding the wave.
Svaraa Gems gives IGI and GIA-ensured lab-developed diamonds. Notwithstanding, dissimilar to other Indian pioneers, Shah’s process has been immediate, forthright and a characteristic movement. Shah’s family, known as Kalamandir Jewellers, has a long history in the diamond industry.
As per the Surat-based founder, Svaraa Jewels is the result of his accessibility to the regular jewel industry. Talking with Inc42, the diamantaire expressed that while definitely noticing global patterns and potential local opportunities in the business, he saw a critical ascent in the notoriety and deals of lab-developed precious stones in the West.
Expressing to this, Chahat Shah, Founder says, “Svaraa Jewels was thus conceived with the thought process of bringing modern, unique, and trendy designs to the market, all crafted with the highest standards of quality and craftsmanship. With affordability at the core, we stepped forth to make exquisite, sustainable diamond jewellery accessible to everyone”.
