India's AI Startups Unlock the Power of Agentic Intelligence for All

By siliconindia  |  Monday, 14 July 2025, 10:49 IST

India's AI Startups Unlock the Power of Agentic Intelligence for All
  • Indian startups are moving beyond enterprise solutions to offer agentic AI platforms that cater directly to consumers, enabling tasks like booking rides, paying bills, and generating content autonomously.
  • Driven by a tech-savvy, mobile-first population, there's growing interest in voice-enabled, personalised AI tools, especially in regional languages and underserved markets.
  • With 106 agentic AI startups already active in India, the global agentic AI market is projected to grow from $28.29 billion in 2024 to $126.89 billion by 2029, reflecting a major tech shift.
As artificial intelligence (AI) evolves from simple automation to more sophisticated, autonomous decision-making, a new wave of consumer-centric innovation is sweeping India. Known as agentic AI systems capable of performing complex tasks with minimal or no human input this next-gen technology is now shifting from enterprise applications to everyday users.
Traditionally confined to business-to-business (B2B) use cases, agentic AI is increasingly gaining interest from Indian startups and tech companies looking to tap into the rapidly growing consumer market. With rising smartphone penetration, a tech-savvy population, and increasing demand for intuitive digital interactions, India is becoming fertile ground for direct-to-consumer (D2C) AI innovation.
Last month, Bhavish Aggarwal’s AI venture Krutrim unveiled Kruti, an agentic AI platform built for consumers. Kruti empowers users to seamlessly book cabs, order food, pay bills, generate images, and conduct in-depth research all through a single interface. Its standout features include “action agents,” “research mode,” and “image generation,” offered for free to promote accessibility and widespread use. Aggarwal’s vision reflects a larger shift from enterprise-grade AI tools to mass-market, personalised experiences.
Fractal Analytics, a Mumbai-based AI pioneer previously known for its enterprise AI engine Cogentiq, is also exploring consumer-facing possibilities. The company has rolled out multiple agentic AI products, including Vaidya ai (a digital health assistant), Kalaido ai (a multi-lingual text-to-image generator), and Marshallgoldsmith ai (a coaching and productivity tool). These products demonstrate how enterprise-grade engines are now being tailored to address personal needs health, creativity, and career development.
This surge in B2C AI offerings coincides with the broader generative AI boom in India. However, while generative models like ChatGPT rely on prompts to create text or images, agentic AI distinguishes itself by taking action on behalf of users. It combines cognition and execution, making it ideal for streamlining everyday tasks.
According to Ganesh Gopalan, co-founder and CEO of Gnani AI, the rise of B2C agentic AI is driven by a mobile-first population hungry for hyper-personalised, voice-driven digital experiences. “The demand is visible across sectors from shopping and banking to healthcare and education”, he said.
Gnani recently launched Inya AI, a plug-and-play agentic platform built for consumers. Backed by the IndiaAI Mission, Inya is multilingual, multimodal, and code-free enabling users to create intelligent voice or chat agents in under five minutes. Gopalan revealed that Inya has already seen adoption by developers, digital heads, and strategic planners signalling a democratization of AI tools once reserved for tech experts.
“Increasingly, user behaviour is moving towards voice-led interactions, especially in regional and under-served markets”, Gopalan added. “This presents a unique opportunity to build scalable, cost-efficient, and context-aware AI tools that are easy to use and deeply personal.”
Other startups like Meritto, which currently focuses on agentic AI for educational institutions, are also monitoring the consumer space closely. According to founder and CEO Naveen Goyal, the B2C opportunity is rooted in the complexity of consumer experiences. “The average Indian consumer has to navigate fragmented systems from healthcare and education to finance. There’s growing curiosity around AI that can simplify this,” Goyal said.
While Meritto does not yet offer a direct-to-consumer agentic product, the company believes its institutional tools will eventually scale down to serve individual users such as students, parents, and education professionals. “B2B clients aren’t asking for ‘AI’ per se”, Goyal emphasized. “They’re asking for speed, consistency, and reduced human error. If we solve that for institutions, consumer benefits will follow”.
Industry experts say the next big leap in AI will be shaped by consumer expectations. Users now seek human-like responsiveness across platforms be it via chatbots, voice assistants, or smart appliances. In this evolving landscape, features like multilingual support, emotional intelligence, and contextual accuracy are becoming must-haves.
Gnani claims that its agentic tools are already gaining traction in high-demand areas such as voice-led customer support, AI-driven self-service, and conversational IVRs in sectors like telecom, e-commerce, and banking. The company also highlights the importance of regional language capabilities, low latency, and high precision as key differentiators in India’s diverse market.
According to Tracxn, there are currently 106 active agentic AI startups in India. Globally, the market for agentic AI is projected to surge from $28.29 billion in 2024 to $126.89 billion by 2029, reflecting a compound annual growth rate of 35%, as per MarketResearchReports.
With platforms like Kruti, Inya, and Kalaido marking the beginning of a new chapter, the future of agentic AI in India seems destined to move beyond business needs directly into the hands, voices, and daily lives of consumers.

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