While things were working in the traditional style, where charitable organizations build plants to supply water to the rural people, these plants and water supply chain gradually stopped their functions because there was nobody to maintain and sustain such operations. Sarvajal changed the entire concept by taking a different step to act on this situation.

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“We had the family pay for a plant, put it in a village of 10,000 people, and started selling water to the community, What we realized in the midst of this was that because philanthropists were paying for plants and machinery, there was never an incentive to reduce the costs of that machinery. There was no competition.”

Apart from just installing and claiming that they have achieved a great feat, Sarvajal has taken initiatives to ensure that these machines continue their operations without any pause. This was also a challenge that Sarvajal had to face because these Water ATM’s were set up in the interior part of villages and the challenge of fixing or repairing was a tedious task. 

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