IIFL Securities Ropes in Manav Verma as New CMO, Aims To Add 10 Million Customers in 3 Years

By Team Startupcity  |  Wednesday, 24 March 2021, 10:27 IST

IIFL Securities Ropes in Manav Verma as New CMO, Aims To Add 10 Million Customers in 3 Years
 
Broking and advisory firm IIFL Securities has appointed Manav Verma as its Chief Marketing Officer and aims to add over 1 crore customers in three years through rapid digital marketing outreach. 
 
Manav Verma was previously working as the head of marketing and sales development at DHL Smart Trucking, Vice President Marketing at Angel Broking, and led senior marketing positions at Bharti Airtel, Reliance Jio, Zee Group, BenQ India. He has over 19 years of experience.
 
His areas of expertise include digital products, product management, new product development, strategic alliance, and tie-ups, business intelligence and analytics, brand management, loyalty, and retention-marketing among others.
 
Commenting on the appointment Sandeep Bhardwaj, CEO, Retail, IIFL Securities said, “Manavworks at the nexus of Digital Products, Technology, and Marketing to help the company achieve its strategic business objectives. He would help us acquire over one crore customers over a period of three years and sustain our leadership position.” IIFL Securities is adding some key roles to its digital, sales, and marketing teams to bolster its digital transformation.
 
IIFL Securities along with its subsidiaries offers advisory and broking services, financial products distribution, institutional research, and investment banking services. It has 23 lac retail customers, over 500 institutional clients, and was the premier banker for Equity IPO over the 2018-2020 period.
 

CURRENT ISSUE

BEST STARTUPS TO WORK FOR

siliconindia