HR-Tech Startup, Ixceed Forays Into Digital Marketing Services
HR-Tech startup, iXceed, is all set to now expand its portfolio services by offering digital marketing in tandem with the clients’ demands. Digital Marketing is a major driver for most of the organization’s growth agenda and the startup wants to drive that growth for the brands. Currently, iXceed is proceeding into digital marketing with a 15 member team.
As per reports, iXceed will provide tailored digital marketing solution that ranges from strategy formulation, varied types of content including video content, running targeted campaigns, search engine marketing (SEM), search engine optimisation (SEO) to social media marketing (SMM).
While consumers may not leave the safety of their homes any time soon, they have incessant access to their mobile phones, iPods, laptops, and PCs. That gives the brands the opportunity to renew old relationships and create new ones by using existing social media channels as well as push notifications,” says, Yogita Tulsiani, MD, iXceed.
The startup is further aiming to help organisations new and old, which want to expand in the Europe-India corridor. It will be targeting and offering services to small and medium-sized businesses (SMBs) and larger global corporations in Europe, US, and India with the opportunity to scale up their operations and explore new markets via digital media.