Housing.com plans to make strategic investment in fintech startup Easiloan

By siliconindia  |  Friday, 03 November 2023, 10:33 IST

Housing.com plans to make strategic investment in fintech startup Easiloan
Housing.com, a digital real estate platform, has recently invested in Easiloan, a fintech startup, to develop a digital home loan origination platform. Easiloan was founded by Pramod Kathuria in 2021 and functions as a digital home loan marketplace, providing users with access to over 20 partner banks for comparing and selecting home loans. The investment from Easiloan, which Capital backs, will help the lending platform make use of the vast network of brokers and developers associated with Housing.com, thus expanding its mortgage offerings to a larger audience.
The REA Group, which is headquartered in Melbourne and owns Housing.com, PropTiger.com, and Makaan.com, reported a significant 46% increase in revenue from its Indian operations in the fiscal year ending in June 2023. In contrast, its Australian business only experienced a modest 1% growth. This emphasizes the growing importance of India in the group's overall revenue, which has risen from 4.8% in FY22 to 6.7% in FY23. The Group CEO, Dhruv Agarwala, considers mortgages to be a natural extension of the digital real estate sector, fueled by the significant customer base the company has built on its platform.
Housing.com has made a strategic investment in Easiloan to enhance its digital real estate services by integrating a home loan origination platform. This move aligns with the company's focus on expanding its presence in India, where it has seen significant revenue growth compared to its Australian operations. Housing.com sees mortgages as a logical extension of their services, taking advantage of the existing user base on their platform.

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