Fintech Startup Fello Partners with India's Gold Platform Augmont


Fintech Startup Fello Partners with India's Gold Platform Augmont
India's inaugural rewarding savings platform has unveiled a strategic collaboration with the country's leading gold retailer, Augmont. In this dynamic partnership, Fello and Augmont will introduce 'Gold Pro', a gold leasing initiative within the Fello app. This scheme allows users to securely lease their gold and earn up to 15.5% in interest. Through this alliance, Fello facilitates direct access to Augmont's gold investment services, seamlessly integrating with its unique reward-based savings system. Users engaging with Fello's savings feature will have the opportunity to enhance their funds and earn tickets for every Rs 500 saved, potentially winning rewards such as Mahindra Thar, iPhone, and digital gold.
Prize-linked savings (PLS) have already demonstrated transformative effects on the investment landscape in the US, UK, and UAE. Although the concept of PLS is relatively new in India, Fello distinguishes itself as a pioneer in this field. By introducing a unique and rewarding approach to savings in the Indian market, Fello is actively leading efforts to encourage healthy savings and investments among the younger demographic.
Expressing excitement about revolutionizing modern savings by combining financial growth with the allure of rewards, Mr. Manish Maryada, Co-founder, and CEO of Fello, stated, "We at Fello are delighted to announce our strategic partnership with Augmont, marking a significant milestone in our mission to transform the savings landscape in India. With Augmont's expertise in gold investments, we can now offer our users an exciting new avenue to grow their savings, turning savings into not just a financial necessity but an engaging and rewarding experience."
Additionally, the partnership provides the unique advantage of allowing Fello users to diversify their investment portfolios by incorporating gold, a traditionally valued asset. This collaboration further enhances the platform's attractiveness to a wider user base seeking varied investment opportunities, leveraging the convenience-centric gold investments facilitated by Augmont's seamless services.